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Hey <<First name>>,

Welcome to the latest edition of the *irregular newsletter.
May 2019

This is newsletter number five today. Yaaaass!

Why is this important? Well, it's kind of in the name. The irregular* newsletter. I called it that because I wasn't sure I'd be able to commit to writing it on a regular basis. But I have. This is the fifth one I've sent out, in a row. I'm pretty pleased with that. 

Consistency in marketing is important and is something I always preach to my clients. Like the cobbler's kids with no shoes, I don't do it regularly myself. 
May is my conference month this year, where I spent nearly 2 full weeks in the company of some really smart copywriters, marketers, coaches, developers, founders, Hollywood stars, and Canadian politicians*. 
* No, I didn't actually make it INTO the #CollisionConf session where 🍁 Canadian Prime Minister Justin Trudeau talked about how Canada 🍁  is fuelling the tech sector through education and immigration. I showed up the next day** to hear Joseph Gordon-Levitt talk about collaboration and his platform, HITRECORD.

** Well okay, I was on-site when JGL had his session. I was probably talking to an awesome tech company SDR on the exhibition floor, but you get what I mean, right?
My point is, I've been hanging out with some pretty cool company, learning new things, and generally just getting my Geek on.

Sometimes, you just have to get out of your cave, er, your home office, and meet people in real life. Ask what they're working on, listen to what's new & exciting with them. Otherwise, life gets a little boring and nothing ever changes.

So tell me, what's new & exciting with you? Hit reply and let me know what's going on in your part of the world. I'd love to hear your update.
***
 

Content from the Interwebs

  • Ann Handley's Everybody Writes: At Conference #1, Ann was giving the keynote speech, so my goal was to get her to sign my copy. Which meant I had it with me during my trip there. So I flipped through it while I waited for my plane to board, but before I met up with a friend of mine also on the same flight (hi Jim!). Even though I've been a professional writer for nearly 20 years, Ann always has good tips that apply to everyone. If you haven't read it yet, I highly recommend taking a spin through it. But only the hard copy version! Ann told me on Twitter that there are counterfeit versions going around online, so only the hardcover and Kindle versions are legit. (Plus if you want to see what she wrote in my book, check out my tweet about it. I'm still pumped about it a week+ later.)
  • This Twitter thread on privacy by Paul Jarvis: Paul brings up some interesting ideas on online privacy and what it means to people, business, brands, and governments. (He's also got a great book out called Company of One if you're into that sort of thing. Check it out, you'll be glad you did.)
  • The original Bitcoin whitepaper: After hearing Gordon Graham talk about blockchain at Conference #1 and Zulfikar Ramzan at Conference #2, I started doing my own research on the topic. I'm more interested in blockchain technology as a whole, but this is the OG starting point. Have you read much about blockchain tech? What resources do you think I should dig into next? 
***
 

Content from Julia

Not only have I been reading a lot, but I've been trying to write more regularly too. I'm hoping to get this newsletter out to you more regularly so I can change the name from *irregular to something more fun. 😀 

In case you're interested in reading some of my other writing, check these out:
Armor - Sara Bareilles
Every time I hear the intro to this one, I think it's an old school Tori Amos tune, but in fact, it's a new Sara Bareilles song. Even she thought it was her tribute to Tori Amos, so I wasn't the only one who was struck by the comparison. (I'm a big Tori Amos fan and have become a Sara one too.) Hope you enjoy it as much as I do. 
Thanks!
Jb

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